Rankings alone do not pay payroll; you need visibility into queries, pages, and actions that correlate with conversations.
Search-friendly content should still sound like something you would say to a client in person.
For many local businesses, your profile is a second homepage—yet it is often set-and-forget.
Relaunches are when rankings quietly die—redirects and indexation deserve the same attention as the new visuals.
If you serve a defined area, map packs and localized queries often produce faster wins than chasing national head terms.