Limit display fonts to headlines; body text should stay highly legible at small sizes. Line length near 60–75 characters improves comprehension on desktops.
Color should reinforce brand, not compete with it. Neutral backgrounds with one accent color for links and primary buttons usually age better than rainbow sections.
If you serve regulated industries, avoid playful palettes that undermine seriousness unless the brand genuinely calls for it.
Not every aging site needs to be thrown away—sometimes a structured refresh saves time and budget.
Accessible sites reach more people and reduce legal and reputational risk—especially for healthcare-adjacent businesses.
Google’s Core Web Vitals reflect real-user experience—worth discussing even if SEO is not your top priority.
Most visitors discover you on a phone—layout, performance, and readability should start there.